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LOS ANGELES - Media mogul Oprah Winfrey is expanding her online empire by teaming up with the Huffington Post (read Huffington Post history) for a section dedicated to the chat show host that will engage her audience, the Oprah Winfrey Network said on Wednesday.
The Huffington Post Oprah section
will launch in August, and will curate content from Oprah.com, which
features the motto "Live Your Best Life" and accompanies Winfrey's OWN
TV programming with videos, articles and advice on health, fashion and
culture.
The section also will develop original content with Oprah.com, OWN and Huffington Post editors, and interactively engage with readers. Read Oprah Biodata.
"Oprah was about
engagement and authenticity long before engagement and authenticity
ruled the web. And since those qualities are deeply embedded in the DNA
of both OWN and HuffPost, I'm delighted that we'll be working together
to enlarge the conversation on living our best lives," Arianna Huffington said in a statement.
Winfrey, 58, the
'Queen of Talk' who revolutionized chat shows with her intimate,
confessional couch format on "The Oprah Winfrey" Show that first aired in the 1980s, has seen her Oprah Winfrey Network struggle to connect to her TV audience with her mix of interviews and feel-good programs.
Earlier this year,
the network laid off 30 staff members and canceled the heavily hyped
Rosie O'Donnell talk show that failed to provide a ratings boost for the
fledgling channel, drawing in an average of 180,000 daily viewers as of
March.
Winfrey's collaboration with Huffington Post
will allow her to reach the news aggregator website's 36.9 million
monthly users, with the hope of recouping some of her key audience,
women ages 25 to 54. Oprah currently is followed by 11.5 million users
on Twitter and 7 million fans on Facebook.
Talk show hosts such as Katie Couric, Dr Phil, Bill Maher and Ricki Lake have contributed to Huffington Post's
blogosphere in the past while Ellen DeGeneres and Anderson Cooper have
their own dedicated aggregator news pages. But this is the first time
the site has collaborated with a host to develop a dedicated section. (Reuters)
Official Oprah website, Official Huffington Post official website.
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