One celebrity Web site, TMZ.com, questioned whether the apparent wedding preparations might be for another couple in the building. Another site, eVIPlist.com, suggested the whole frenzy was part of a hoax perpetrated by actor and TV prankster Ashton Kutcher.
The camera crews at the scene were undeterred, however.
"I can't believe all the paparazzi. It's really exciting," said Sydnee White, 17, one several fans mingling with members of the media hoping to catch a glimpse of the stars.
Matrimonial union between Jay-Z, 37, whose real name is Shawn Carter, and Beyonce, 26, also known by her full name Beyonce Knowles, would mark one of the highest-profile celebrity unions in recent years.
The two have been romantically linked since September 2002, and they performed together in music videos for two of her hit singles, "Crazy in Love" and "Deja Vu."
Beyonce rose to fame as a member of the glittery R&B act Destiny's Child but emerged as a superstar in her own right with her big-screen turn as Foxxy Cleopatra in the 2002 film comedy "Austin Powers in Goldmember." The following year Beyonce scored a hit with her debut solo album, "Dangerously in Love," collecting five Grammys along the way.
The Houston native earned a Golden Globe nomination in 2006 for her role as a Diana Ross-like character in "Dreamgirls," a big-screen adaptation of the Broadway hit musical.Her marriage to Jay-Z comes as the hip-hop artist and record executive is in talks with concert promoter Live Nation for a deal reported to be worth about $150 million, rivaling the biggest music contracts.
The onetime street hustler from Brooklyn ran the landmark rap label Def Jam Records as president for several years, but stepped down from that post in December.
(Additional reporting by Lucas Jackson; Writing by Steve Gorman; Editing by Dan Whitcomb)
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